Before we begin any project, we ask that clients complete a Product Development Canvas. This ensures that we understand why the product should exist, and that our designs capture exactly what you want to create.

Once we have a good understanding of what we’re building and why, then it’s time to conduct research! At the completion of the Concept Development Phase, we create a specification for the Minimum Viable Product (MVP).

With the MVP Spec in hand, we’ll create realistic renderings of the product, test the market using the “Painted Door” and technique, then iterate on the design until we have something we know people will buy!

This first prototype is called your Alpha Unit

The Beta Phase is where you begin preparing for mass-production. We look for defendable IP opportunities, refine CAD designs for production, choose suppliers for components, and build a “Pre-Production” prototype.

This Pre-Production prototype is your Beta Unit

Once we’ve built and tested our Beta Units, we will work through final preparations for mass-manufacturing. During this phase we will work with manufacturers and suppliers to build tooling and establish supply chains, and also make sure the product undergoes the necessary regulatory testing.

Everyone’s favorite development phase - Production Launch! During the final phase of Product Development we we’ll test the manufacturing process, conduct Pilot Runs, prep sales & marketing, and begin the countdown…